Product packaging design is more and more attention by all kinds of enterprises, which is related to the domestic consumer market, we are more concerned about the outer packaging of all kinds of commodities. Therefore, as all kinds of enterprises or businesses, when launching their own products, it is very important to pay attention to the product packaging design, good product packaging design is of great significance for the marketing of the enterprise's products.

Product packaging, as a means to realize commodity value and use value, plays an extremely important role in the field of production, circulation, sales and consumption. It is an important subject that the business community and design have to pay attention to. The function of packaging is to protect commodities, convey commodity information, facilitate use, facilitate transportation and promote sales. Packaging, as a comprehensive subject, has the dual nature of combining commodity and art.

Brand packaging design should start from the components such as trademarks, patterns, colors, shapes and materials, and on the basis of considering the characteristics of the products, follow some basic principles of brand design, such as: protect the products, beautify the products, convenient use, etc., so as to coordinate the design elements and complement each other, so as to obtain the best package design scheme. From the perspective of marketing, brand packaging pattern and color design are important factors to highlight the personality of products, personalized brand image is the most effective means of promotion.

Product packaging is a comprehensive reflection of brand concept, product characteristics and consumer psychology, which directly affects consumers' desire to buy. We firmly believe that packaging is a powerful means to build affinity between products and consumers. In today's economic globalization, packaging and commodities have been integrated.

The packaging of goods, known as the "silent salesman", is an important part of the brand visual image design. A market survey shows that when housewives go shopping in the supermarket, they usually buy about 45% more goods than their budget due to the attraction of exquisite packaging, which shows the great charm of packaging. Packaging design has become one of the most important links in modern commodity production and marketing. Excellent packaging and demonstrated design concepts can quickly attract the attention of consumers and motivate them to buy products.

The importance of product packaging design lies in the ability to provide product protection and product information transmission functions for different commodities. Product packaging design is a process of creative conception and work for the overall formation of product packaging. It is a means to protect products, transmit information, publicize products and promote sales. It is one of the important factors for all kinds of businesses to carry out careful product packaging design with their own products.